About

A practical approach to visibility and growth.

My work sits at the intersection of SEO, GEO, WordPress, analytics and acquisition. The goal is not to accumulate tactics, but to connect each action to a business outcome.

Rabat · Morocco

How I work

Clear priorities before more tools.

I start with the business objective, the market and the current bottleneck. Then I use technical SEO, content, data and conversion work only where they can move the project forward.

I have worked on WordPress and WooCommerce projects, SEO audits, Search Console analysis, local visibility, multilingual sites, e-commerce, B2B acquisition and GEO/AI-search visibility.

Morocco is my primary market. French-speaking markets are a secondary focus, and English supports relevant international opportunities.

Principles

What guides the work.

Clarity

Explain what matters, what does not, and why.

Measurement

Connect visibility to clicks, leads, sales or qualified conversations.

Useful content

Create answers that help people before trying to satisfy an algorithm.

Iteration

Use data to improve priorities instead of following a fixed checklist.