A ten-page local service website and a multilingual e-commerce site with thousands of URLs do not require the same work. Comparing them with one flat price is misleading.

What drives the budget?

  • Technical condition and indexation problems.
  • Competition around commercial search terms.
  • Number and quality of service, category or product pages.
  • Content production and subject-matter expertise required.
  • Local, national or international scope.
  • Development, analytics and conversion work.

Common engagement models

A focused audit can be useful when the main problem is unclear. A project package fits a defined migration, redesign or technical implementation. Ongoing support makes sense when content, measurement and iteration are continuous.

I prefer a scope that explains what will actually be delivered instead of selling a fixed number of keywords or backlinks.

Think in expected business value

Estimate the average value of a qualified lead or customer, conversion rate and realistic search demand. SEO is not free traffic: it is an investment in technical quality, content and authority that can keep producing value over time.

Questions to ask before accepting a proposal

  1. What exact problem are we solving first?
  2. Which deliverables are included?
  3. Who implements technical changes?
  4. How will content be validated?
  5. What metrics will show progress?
  6. What is excluded from the scope?
Unsure what level of SEO investment makes sense?

Start with a prioritised diagnosis before committing to a large retainer.

Discuss your situation