I prefer a short list of priorities implemented well over a long audit that never changes the site.
Days 1–30: technical health and business priorities
Verify indexation, sitemap, robots, canonical tags, mobile performance and analytics. Map the highest-value services and search intents, then identify the pages that should own them.
Days 31–60: improve strategic pages
Rewrite or strengthen service, category or product pages. Improve titles, headings, proof, internal linking and the match between search intent and conversion path. Use Search Console to find pages already receiving impressions.
Days 61–90: expand with validated content
Create content around real customer questions and gaps discovered in data. Build relevant internal links and begin editorial outreach for mentions or backlinks where there is a real contribution to make.
Measure leading and business indicators
Track indexation, impressions, qualified queries, rankings, clicks and conversion events. The objective is to know what is moving and what the next 90 days should prioritise.
I can build the plan around your current site, market and available resources.
Build the roadmap